Months of preparation all come to a head for Alexa Chung tonight as she launches her new fashion range live from her website. It’s a hugely important date, when press and fans will be watching with eager anticipation to see the new range for the first time. Earlier this month, Alexa launched a video teasing fans with sneak previews of just 3 items of her new range, and subsequently carried out a photo shoot for June’s issue of Vogue magazine, building the anticipation for this moment in time when the full collection will go live. The fashion show, which will take place at an undisclosed location in London at 8pm tonight will showcase the full range, which will be streamed live via her website to the world.
As with any new fashion launch, there’s a lot riding on this event, and a lot riding on Fli-Fi’s mobile Wi-Fi solution. For Fli-Fi, who are providing the streaming service, it’s a big deal – a worldwide brand like Alexa Chung needs a world leading service. In the words of Alexa Chung’s team behind the scenes “we just need it to work, we can’t take any chances”. Yet for Fli-Fi, it’s all in a day’s work. “We’ve got a great solution, which was designed to enable reliable connectivity whilst also being fully mobile.” says Will Skewes, Director of Fli-Fi. “The fact you can hire it on a short term basis makes it affordable for the events market. We’ve supported many important events, from working with fashion designers such as Jimmy Choo and Alexa Chung, to live streaming of Reading University events such as Noam Chomsky’s recent lecture . Wi-Fi has been critical to the success of all of these events, which is why we build our Wi-Fi solutions with ultimate resiliency. We’re confident our solutions work, but we’re never complacent about it. We work closely with the customer to make sure that they feel confident in it also.”
Fli-Fi’s event Wi-Fi solutions are generating increased demand, not only from big events and festivals – such as the Henley Rewind Festival and Surrey Half Marathon, but also with corporate brands who need connectivity for promotional events and product launches. Growth seems prolific this year, with Fli-Fi being inundated with interest and working hard to expand to keep up with demand. “We’re in a great position to offer really competitive pricing which is good for the customer” says Will. “And customers keep coming back for more which we’re delighted with!”
To view Alexa Chung’s live fashion launch visit www.alexachung.com at 8pm.